What is targeted information worth to you?
I am starting a new social marketing program were I am going to be giving away informational brochures, products and sending out weekly newsletters to raise awareness and educate young adults. I am not a non-profit company but I am structuring my organization like one.
This is what I am going to do: Phase 1: Give away 600K pocket reference guides to 18-30 year old male and female, it will include a call to action to come online register and get free products and to sign up for my newsletter and blog.
As a business sponsor your message or coupon will be included in all 600K guides, you will be included in all emails and have a banner on my website/blog, their will be some PR behind it and you will be mentioned as a sponsor their as well, you will also get a copy of the contact information from all end users who register so that you may continue marketing to them on your own. This is a 6 months program and will change every 6 months.
So my question is what would you be willing to pay for this service; and what information would you want collected?
Clarification added 17 minutes ago:
The current information I thought about collecting:
Full Name
Age
M/F
Cell #
Email Address
Mailing Address
Education
First of all, I doubt customer will be willing to give you their personal information knowing that you will sell their personal information to a company due to privacy reasons. I am a business owner and for raising awareness with a total target market of 600k, I willing to pay around 5k-10k because it is a shared advertising from many different companies.
Targeted information segmented through email lists can be highly invaluable to any web business. I think you are on the right path to building your list and capitalizing on it. However, asking for so much information can be highly sensitive for many and it maybe best to capture this information in phases also.